Download Ebook The Business of Bridal Beauty, by Gretchen Maurer
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The Business of Bridal Beauty, by Gretchen Maurer
Download Ebook The Business of Bridal Beauty, by Gretchen Maurer
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From the Author
Brides are the greatest client! This book is a must have for any stylist that works on brides. All aspects of working on the bride is addressed in this complete book. Every salon should have at least one copy!
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About the Author
A long hair stylist/educator for DiGrigoli Salons & Advanced Training Center in MA, Maurer teaches classes in long hair design, bridal work and updos for both DiGrigoli and at trade shows. A member of the Arts & Fashion Group, Maurer is the only cosmetologist belonging to her chapter of the Association of Bridal Consultants.
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Product details
Paperback: 320 pages
Publisher: Milady; 1 edition (March 6, 1998)
Language: English
ISBN-10: 156253338X
ISBN-13: 978-1562533380
Product Dimensions:
8.8 x 1 x 11.2 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
Average Customer Review:
3.4 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#2,444,251 in Books (See Top 100 in Books)
I have been offering bridal makeup services for several years and I am looking to build more confidence in bridal updo styling. I wanted to find a book that would show step by step styling. The reviews here were very positive, and as a bonus, it also addressed the business end of working with brides. Figuring you can never know too much about your business, I was really excited about the arrival of this book.As soon as I opened the box, I realized how dated the book looked. I hadn't noticed the dates of the other reviews (all almost 10 years old) It was published in 1998. That doesn't seem like so long ago, but in styling terms, it's an entire era. The updos demonstrated were too dated to consider offering my brides.The business advice is all aimed towards building a "bridal department" in a salon. Most of it is common sense. This advice would not be helpful to an established bridal company. The advertising and networking tips would only be helpful for beginners aiming for local clientele. This book was written when the internet was too new to be the second nature part of our lives that it is today. So again, like the hair styles, it's really advice from another era.After reading a few pages and flipping through the rest of the book, I quickly realized this book is not worth the $40.
I purchased this book thinking I would get some good ideas for updos. A good style book is in the same price range. What I got were some great updo ideas with very good technichals and a whole lot more. The book tells you exactly how to go about setting up a bridal department in your salon. Or if you don't want a whole department there is a lot of good information on servicing the bridal client. There is good help for pricing structures, scheduling the bride, selling services, make-up, networking with others who serve the bride, even making head pieces for the bride and/or her party. Much of what the book has to offer is good for business even if you never serve the bride. The best money I've spent for a professional book yet. And I've been in business for 15 years.
This is the best source of information I have found on the business aspects of bridal beauty services. The book arrived promptly and in excellent condition!
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